United States accounted for 70% of smart phone market is nearing saturation teenagers
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posted @ 2014年8月13日 10:00
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It is no secret: As smart phones continue to dominate the mobile market, feature phones has embarked on a pager of no return
.
Now, in the U.S. adolescent population, the smart phone is close to saturation. According to market research company Nielsen released Tuesday
The latest study reported that 70% of age have begun to use the smart phone in 13-17 year olds, 79% of young people aged 18-24 years old
Already have a smart phone. In comparison, in 2012, 58 percent of American teenagers own a smartphone; while in 2011, only 36%
American teenagers have smartphones.
In the third quarter of this year, 11% of American mobile phone users have been upgrading their equipment, of which nearly four-fifths of people upgrade
To the smartphone. Now, the smart phone penetration in the United States reached 64.7%, compared with 62 percent growth in the previous quarter.
These are the people choose what kind of smart phone? According to Nielsen's report, they are mainly Apple and Samsung phones.
Among them, the Apple iPhone to seize 41% of the market share, Samsung accounted for 26 percent of the market share. HTC and Motorola each accounted for
An 8% share, LG occupies 7% of the share. The BlackBerry only 3% of the market share continues to decline among.
While Apple's mobile phone sales in the leading position, but Google Android is still the dominant operating system field. In the United States
, 52% of smartphone users are using Android, 41% of smartphone users in the use of iOS. At the bottom surface of the BlackBerry and
Windows, which accounted for 3% and 2% of the share.
Nelson also noted that although the use of smart phones has been greatly improved in the United States, but because the rest of the feature phones
Users are loyal users, the use of smart phones in the future growth of the space is not large.
With the U.S. smartphone market matures, smart phone usage gradually reached a peak. The remaining consumers may
Reluctant to replace their feature phones. Nielsen said in a blog post, handset vendors should adjust its marketing strategy, efforts
Ability to attract new users, while not alienating existing smart phone users.
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