officecloud's Blog

Happy coding

Pinterest launched a new advertising service aimed at Google Facebook

officecloud posted @ 2014年8月14日 09:32 in 未分类 , 132 阅读
 
Beijing on June 6 morning news, pictures social network Pinterest will launch a new marketing tool. This will help Pinterest compete with Google and Facebook advertisers online advertising budget. 
Pinterest operations director Tang Fuer (Don Faul), said the new advertising system will allow marketers to recommend pushpin on the website Pinterest bid. Currently, Pinterest has been sold for large brand advertisers charges by CPM display advertising. At the same time, this new self-service system for small businesses, but only when the ad is clicked, the advertiser only needs to pay. 
Including Vineyard Vines, and Shutterfly account, there are some brands tested this pay per click advertising services. Favre said the ad this month for a wider range of advertisers open. Pinterest is trying to compete with large Internet companies advertiser budgets, while Havre Pinterest responsible for the work in this area. 2008, Favre has helped Facebook launch self-advertising. Previously, he worked at Google manage online advertising sales. 
He said that as Pinterest users often use this service to plan vacations, home improvement and other shopping-related activities, so advertising on Pinterest more effective than other sites. He said: When using Pinterest, people think or dream of the future. They are expressing an intention. And this intention can then be converted into shopping behavior. 
Pinterest will allow marketers bid for ads next to search results, or the content of the advertisements displayed on certain websites, such as home improvement and fashion content among men. 
Founded Pinterest's been four years. Beginning this year, Pinterest will try to get revenue, which would be the first step Pinterest develop into a competitive company. In the round of financing last month, Pinterest reach $ 5 billion valuation, it has become one of the world's highest valuation supported by venture capital start-up companies. 

登录 *


loading captcha image...
(输入验证码)
or Ctrl+Enter